Behavioral design

Behavior Design Group Project - Sustainable Event Experience

In the context of my minor in Behavioral Design, I participated in a team project focused on developing innovative solutions for sustainable travel behavior to and from the ArenA, which includes the John Cruijff ArenA, Ziggo Dome, and AFAS Life. Our team, consisting of four enthusiastic students who where assigned the task by the research group to come up with an “out of the box” idea.

The solution

Our team proposed promoting walking routes as a sustainable transportation option for event attendees. By choosing to walk, individuals who usually drive to events could enjoy additional attractions and entertainment along the way, enhancing their overall experience. This approach aimed to reduce traffic congestion, CO2 emissions, and offer participants more time to explore before and after the event.

Behavioral design individual track

In addition to the team project, I also had an individual track in Behavioral Design. One part of my journey focused on the fundamentals of behavior design and exploring my role, values, and vision as a designer. I developed 18 interactive cards that educate users about designing with meaning. These cards cover various design principles that I find important for creating a meaningful user experience.

Behavioral Ethics Poster

Furthermore, I immersed myself in reading Aristotle’s “Nicomachean Ethics.” This book delves into the nature of ethics and virtue, offering insights into leading a good and virtuous life. Aristotle emphasizes the importance of setting clear goals and understanding the target audience when it comes to design. As a designer, I applied these principles by setting goals for my design projects and ensuring that my designs align with the users’ needs, desires, and values. From the lessons learned, I created a poster summarizing my insights.

Playground

As part of my behavioral design playground, I conducted a successful behavioral experiment using various techniques to address nail-biting habits. The experiment resulted in a positive behavior change for an individual who had been biting their nails for years.

Conclusion

This project taught me the importance of interdisciplinary collaboration, incorporating psychology, ethics, and design principles. I gained experience in agile sprints, prototype development, and client/stakeholder involvement. Overall, the project allowed me to develop my skills in behavioral design, expand my understanding of human behavior and motivation, and apply these insights to create meaningful and sustainable design solutions.